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18  November 2014  |   Posted by Lisa Sasevich

ConferencePeople often think that they need to have at least 100 attendees in order to consider their live event a success, but that’s just not so.

I regularly see live events with only 12-18 people in the room, bringing in $50,000-$100,000.

How do they do it?

At the event, they simply offer an upsell of a six-month or year-long group coaching or mastermind program.

One of the secrets for having your own small event gross big money is to fill it with clients who already know, like and trust you.

Your ideal participants are clients who have invested highly in the past, but don’t overlook those who may not have invested a lot, but who have been following you for a while. It may be their time to take the plunge.

To help fill the room, consider offering your daylong or weekend event as a bonus, and hold it at a favorite spa location, such as Miraval.

Then you just need to come up with a next-level course for your attendees to invest in.

The last time I did this, 4 of the 18 participants signed up for my year-long mastermind program, including one at the diamond level, so my small gathering ended up being a very lucrative six-figure event.

If this sounds good to you, at Event Profit Secrets we’ll show you all the steps and give you all the templates and checklists you’ll need to create your own small or large event.

13  November 2014  |   Posted by Lisa Sasevich

Finding-Yr-Trible.pngAs I told you last time, it’s very powerful to find your own tribe — that group of like-minded people around you, all vibrating in the same frequency. A group that is learning, growing and providing help and support while being invested with time, money and energy for a common purpose.

Groups like that don’t usually happen without a leader, without someone who assumes the throne and says, “I’m going to set the direction here.”

So while finding your own tribe is amazing, even better is to build a tribe around you and your area of expertise.

Why Do You Want to Build a Tribe?

Building your own tribe is super satisfying and fun. It draws your best work out of you, gives you a place to teach and develop it, and allows you to make a big difference in people’s lives. The tribe that you build also becomes your community, so it enriches you. Plus, it’s super leveraged, so it’s very lucrative as well

Assume the throne and build your tribe around your expertise.

How to Build Your Tribe

There are really only two ways to build your tribe.

     1. One by One

You can bust it out one by one, talking to prospects individually. This can work for filling small group coaching programs, but if you’re aiming higher than that and have plans to grow, you can start to imagine the coordination and constant marketing effort it would take to get everybody on board, all starting at the same time. So if reaching a large group and rapid growth are your goals, this option may not be sustainable as your only approach.

     2. Get Them All Together

Far better is to get everybody together live, such as at a live event, retreat or workshop, and then use a structure to create an experience that they won’t want to end. Even small events of 12-18 people can go a long way toward filling your program. That’s because there’s really nothing like the power of people seeing you in action and learning from your brilliance for several days to leave them wanting more. Then, all you have to do is invite them to turn that three-day experience with you into a six months-, nine months-, or a year-long group coaching, mentorship or mastermind program.

And then, voilà, your tribe is born!

If you want to get started with some simple steps you can take to start your own tribe

Secure A Year’s Worth Of Income In One Weekend <<< Get My Proven Formula

23  October 2014  |   Posted by Lisa Sasevich

Finding-Yr-Trible.pngWe were all just together for Ultimate Sales Bootcamp, and it was so magical, it got me thinking about the power of having a tribe. By that, I mean a group of like-minded people around us, vibrating in the same frequency, learning, growing and providing help and support.

There are all types of tribes, but I’ve found that the most successful ones are invested. They’ve come together with an investment of time, money and energy for a common purpose.

For instance, our Sales, Authenticity, and Success Mastermind (aka Sassy) tribe comes together for the purpose of making big money doing what we love and learning to sell without being salesy, all in a heart-centered way.

So whether you’re just getting started or have been in business for years, here are three powerful ways that an invested group of like-minded tribemates could be there for you:

1. On the ground. This is everything from celebrating your wins to helping you with the strategies and tactics to create more wins. Think of the achievements that you have shared with other people, who just didn’t get it. For instance, if you just landed a perfect affiliate, it could be totally life altering for you, but most people in your life would have no idea what that means. Your tribe would, however, and they would magnify that win, doing all that they could to help you create more.

The most successful tribes come together with an investment of time, money and energy for a common purpose.

2. In the air. I’m referring to the things that happen between your ears, so that’s your fears and your challenges, which your tribe would understand too. For instance, let’s say you just got eight clients at $500 each, and most people in your life would think that making $4,000 in a day online was amazing and you should be celebrating. But you know that you put months into your launch and you had a much bigger goal in mind. So, instead of celebrating, you’re putting your nose to the grindstone to figure out what you need to do next. Your tribe would jump right in beside you, supporting you all the way, while others might judge you as “too into your work.”

3. In community. This is that all-important give and take of support. Your tribe could support you in everything from book launches to helping you climb up in your YouTube rankings, to liking you on Facebook, giving you feedback, or even showing up at your very first live event. Call them what you will: your witnesses, collaborators, mastermind partners. This sense of community is the intangible part of the tribe that provides the ongoing experience of magic.

And, let’s face it, as much as your family and friends love you, a lot of times their feedback and help is less than helpful. In most cases, they are not your ideal clients, and they have not walked in your moccasins. While your invested tribe would actually have the clarity and know-how to help you move forward.

If you’re ready to move forward with a group of like-minded entrepreneurs, who are truly there for each other on the ground, in the air, and in community, check out our Sassy tribe. Enrollment is open for a short time.

18  October 2014  |   Posted by Lisa Sasevich

Hey there! It’s Michele PW, Lisa’s personal copywriter and your roving reporter at Lisa Sasevich’s Brand-New “Ultimate Sales Bootcamp” live training.

As we wrap up this amazing and powerful event, I’m simply in awe at the transformations I’ve had the honor to witness here. People are on fire — they can’t wait to get home and implement the life- and business-changing teachings they’ve experienced over the past 3 days.

It is my sincere hope you too have felt a bit of that “Lisa Magic” even from the comfort of your own home through the videos and livestream. (And, I hope one day, you too have a chance to join us and experience the magic and transformation for yourself.)

But before I leave you, I grabbed Lisa for one final good-bye — here’s where you can check it out:

It’s Not Over Yet

Thank YOU for being a part of our “Ultimate Sales Bootcamp” Backstage pass experience.

Blessings,
Michele PW

P.S. Our 24-hour livestream replay is happening right now. This is your chance to have Lisa walk you through how to design your Leveraged Progression Plan – the blueprint that enables you to serve more people, make more money, and stop re-inventing the wheel.

Insider Secrets to a 7-Figure Lifestyle Biz <<< 24-Hour Complimentary Livestream

You have until tomorrow morning to tune in and learn how to turn your expertise into a lifestyle business… Where you make big money and a big difference doing what you love!

18  October 2014  |   Posted by Lisa Sasevich

Hey there! It’s Michele PW, Lisa’s personal copywriter and your roving reporter at Lisa Sasevich’s Brand-New “Ultimate Sales Bootcamp” live training.

If you’re like a lot of entrepreneurs, you probably know that adding upsells and cross-sells to your business would be a pretty good idea.

So… why haven’t you actually done it yet?

Is it because you’re stuck wondering how you actually do it?

That’s what Lisa outlines in this clip — she actually gives you real-world examples of how you can add upsells and cross-sells to your book or one-on-one coaching services. Take a look now:

Yes! You Can Add Upsells And Cross-Sells To Your Biz

Don’t be surprised if this video leads to a huge ah-ha!

More later,
Michele PW

P.S. Our 24-hour livestream replay is happening right now. This is your chance to have Lisa walk you through how to design your Leveraged Progression Plan – the blueprint that enables you to serve more people, make more money, and stop re-inventing the wheel.

Insider Secrets to a 7-Figure Lifestyle Biz <<< 24-Hour Complimentary Livestream

You have until tomorrow morning to tune in and learn how to turn your expertise into a lifestyle business… Where you make big money and a big difference doing what you love!

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