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26  August 2014  |   Posted by Lisa Sasevich

LeadershipPeople ask me all the time how I created a leadership position in my industry.

That’s actually a very interesting story, because, earlier in my career, when I was actually “trying” to be a leader, I kept finding myself in the second-in-command position.

Not that I minded. It was a pleasure to support the person who was leading the organization. In fact, I thought that I would do that for my whole life.

Then, one day, I got booted out of the supportive position I thought I’d have forever, and it forced me to take a look at my own gifts.

Slowly, but surely, I started getting those gifts out into the world and serving others.

And then, one day, I turned around and people were following me! I was a leader.

So I’ve come to the conclusion that the best way to be a leader is to serve with all your heart. Get in touch with your unique expertise, and then find ways to get your message out and help as many people as you can.

That’s why on our campus, we focus on preparing you to be a leader on the stage.

19  August 2014  |   Posted by Lisa Sasevich

One of the questions that I’m often asked is, “Why is it so hard to sell my own services?”

I can relate. I was raised in corporate sales, and I could go out there for Pfizer, for Hewlett-Packard, and offer their services all day long. I even won awards for doing so.

But I’ll never forget the first time I got in front of an audience to do my own signature talk, “Boost Sales Using Irresistible Offers.”

I was sweating and shaking so much!

Of course, I’ve come a long way since then, but offering your own products and, especially, your own services, really is one of the most vulnerable things you can do.

The yes or no you get, which is impersonal when you’re working for someone else, suddenly feels personal. It feels as though they’re accepting or rejecting you.

It feels that way, but they’re really not. Because the truth is: “It’s not about you.”

It’s actually about them.

The trainings you do, your products and programs, your irresistible offers, are all opportunities that you are giving your prospective clients to say yes—not to you, but to themselves.

They’re saying yes (or no) to themselves, their transformation, not to you or your teaching.

The more you can get out there and give people the chance to say yes, the more you’ll expand your reach, and make a difference. And the beautiful part of our model is that all of that gets reflected in your bank account as well.

15  August 2014  |   Posted by Lisa Sasevich

It’s already difficult enough to go out on your own and run your own business versus just earning a paycheck. But, unfortunately, most entrepreneurs are compounding that difficulty with the choices that they’re making, or avoiding, about how they structure their business.

To find out if you are making running your business harder than it has to be, ask yourself these five questions:

  • Do you create a new presentation every time you have the opportunity to share your expertise, be it via a live presentation or virtually with a teleseminar or webinar?
  • Are you constantly developing new products and programs so that you feel as though you have something new and important to offer?
  • Do you try to hold on to the few clients that you have, creating upsells for them that are not in your zone of genius?
  • Are you trying to manage more than three key lead-generation strategies to attract new clients?
  • When you have the opportunity to speak with a potential client one-on-one, maybe even someone who inquired about your work or was referred, are you winging it and, far too often, ending up in a free coaching session that leads nowhere?

If you answered yes to any of the above, my questions to you are: How’s that going? And are you enjoying the ride?

Fortunately, while you may be making it harder than it has to be, it’s not at all difficult to turn the tide.

Make your business easy with structure: one Signature Talk, one Irresistible Offer, one Signature program.

The secret to taking the complexity out of your business and stop reinventing the wheel is to have one simple thing…

For example:
One Signature Talk that you tweak when necessary
One core Irresistible Offer that leads to
One signature program that you’re known for.

Then all of your outreach efforts can be focused toward making that offer in as many places, and to as many people, as you can!

This is illustrated in the above graphic, where your one Irresistible Offer is the heart, and all of your speaking, online promos, and one-on-one high-ticket conversations lead to that offer.

This focused simplicity is the key to really being able to gain momentum and get known for your expertise, while you leverage your time, make great money and help a lot more people.

And that’s exactly the structure you’ll be putting in place and applying to leverage your service or expertise at my BRAND-NEW, Ultimate Sales Bootcamp 3-Day Live Training Event in October in beautiful San Diego, CA. To learn more about the event and also more about how you might be making it harder than it has to be, click here to join my free call Wednesday, August 20, at 1 p.m. PT/4 p.m. ET.

14  August 2014  |   Posted by Lisa Sasevich

EmpowerI’ve worked with a parenting coach, Linda Hatfield, on how to be a better mom, and she asked me a question that also has great relevance for you and your clients.

She asked, “What are you doing for your children that they could be doing for themselves?”

As I looked around, I saw that there were many things. For instance, my 6 and 9 year old can clean out their own bag packs, make their own snacks, even put away their own clothes. Those were all things that I had been hustling to do or having somebody else do. Now they’re empowered to do those things themselves, and it’s working out better for us all.

As I saw the positive impact on my kids and myself, I realized that was a great question to ask about my clients. What am I doing that they could be doing for themselves?

Like with my kids, I realized that there were some things that would actually be more empowering for my clients if they did it rather than me.

For instance, for our mastermind members who want to meet more often, we created a worksheet on how to run their own weekly group meetings in addition to our monthly group meetings.

And they’re doing it. They’re leading; they’re empowered. And isn’t that what they came to me for? They wanted to learn how to lead their own groups, and I gave them that opportunity to practice.

So what are you doing for your clients that would free you a little and serve them a lot if they started doing it for themselves?

12  August 2014  |   Posted by Lisa Sasevich

So often we entrepreneurs focus solely on our business, and we neglect to devote attention to the bigger picture of our lives.

We don’t take the time to travel or do the things we really want to do. Often, we don’t even know what those things are.

So take a moment, right now, and ask yourself: What’s on your bucket list? What do you long to do? Where would you love to travel?

If you draw a blank, because you’ve just got too many responsibilities and can’t even imagine doing something for yourself, try this little trick:

Ask yourself, if suddenly you had no kids and no significant other, no pets or aging parents to care for, and you had complete freedom, what would you do? Where would you go?”

Let the answers come to you.

And once you know what you want in your heart of hearts, really work to build them into your life now, while also getting to have the joys of your kids and family.

Because it’s not enough to just go for the gold in your business, I want you to go for it in the whole of your life as well.