1  February 2012  |   Posted by Lisa Sasevich

 

Testimonials are great for granting credibility to you as the expert. The problem is that they are all about you, so while they deliver wonderful social proof about your work, they leave the prospective client who is reading them out of the equation.

You can enjoy the same amount of credibility by featuring the same client who gave you a testimonial as a case study. I like this option because it puts the attention on the successful client’s accomplishment and shows the prospect what’s possible from applying your work. Your audience will be much more engaged hearing a few good case studies where you walk through the major parts of your work that the successful client applied. You will still be seen as the trusted adviser and it will feel much better to our prospects to see you featuring a student instead of yourself.

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31  January 2012  |   Posted by Lisa Sasevich

 

No, I’m not talking about building a Web site.

I’m saying build your confidence by being ready to step on the stage tomorrow, and promoters, clients, and students will come.

When I did my very first main stage gig, I wasn’t one of the scheduled speakers. I was doing a break-out session.

But I was confident and ready with my Signature Talk and Irresistible Offer, so I said to the promoter, “If somebody doesn’t show up on the main stage over the next three days, I’m ready to step in.”

And guess what? The second day after dinner, the speaker couldn’t make it up the hill because of the weather, so they gave me his slot.

I did $10,000 of sales from the stage that night!

It was the first time I made that much money in a whole month, let alone in 90 minutes! As you may know, that was just the beginning.

And it’s not just me. I’ve had client after client confirm the power of the confidence that comes from being ready. It’s truly amazing how the Universe will respond when your Signature Talk and Irresistible Offers are ready-to-go!

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30  January 2012  |   Posted by Lisa Sasevich

 

I’m going to share my best secrets on how to state the price on your teleseminar preview call so your ideal clients are MORE than happy to pay it, how to overcome any resistance your ideal clients might be feeling to investing with you and what you MUST do if you want to triple your sales (the preview call is where the selling STARTS not ENDS).

I can’t wait to hear how you use these tips to increase your sales, you can share your comments just below in the comments.

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26  January 2012  |   Posted by Lisa Sasevich

 

Coaching_programI want you to imagine having a group of clients — whether it’s 5, 15 or 50 people. In this group are your ideal clients, and you get to work with them deeply.

These are clients who have invested in themselves at a high-level, which generally goes hand-in-hand with people who are going to do the work. They are going to take your expertise and use it to manifest something amazing in the world.

Would that feel incredible, or what?

Mentors, coaches, healers, authors, trainers — you are out there as messengers making a difference. And there’s nothing more satisfying than having a business where your expertise is used and appreciated.

So, the opportunity to work on a deeper level with your ideal clients is the first reason you want to offer your own mastermind, mentorship or high-end coaching program.

Now, I want you to imagine no more struggling, looking for new clients each and every month, and then worrying when you’re serving those new clients that now you’re not spending time on your pipeline, on prospecting. So you’re feasting now, but you know a famine is coming.

Having a mastermind or mentorship program that’s six months or a year-long that’s leveraged, because you’re training more than one person at a time, lets you just focus on the clients whose lives you’re meant to transform. Your attention is completely on them rather than half of it always on the famine that’s going to come if you’re not constantly prospecting.

That’s the second reason you want to have your own high-end coaching program — you can secure your income for a whole year. I call this Entrepreneurial Nirvana.

The third reason is the regular recurring income you can count on each and every month. Here’s how all of the above transformed my life. Imagine this happening to you!

In 2007, my husband was training to be a heart surgeon and not bringing in much income at all. That year I made $18,000.

The following year I made $130,000. It was a huge accomplishment, but I made the income mostly doing one-on-one work, and I was fried, working so much with two toddlers and my husband gone all the time.

In 2009 I reached Nirvana. My business skyrocketed to more than $2 million in sales. And one of the major, major factors for that leap was offering my own high-end mastermind program, and having a year to work deeply with my most committed clients to create more heart-centered superstars!

In 2010, now realizing the power of offering a high-end mentorship program, I leapt again to more than $4 million in sales. Last year followed suit. (Thank you, Lord!)

This is why I have become so passionate and an expert on the subject. There’s a real potential here to change your life, the life of your family and the life of your clients.

If you’d like to serve clients on a deeper level and literally secure a whole year’s income very quickly at the same time, find out more about Event Profit Secrets here.

No matter how you slice it, the #1 way to secure a year’s worth of amazing clients and notable income is by having your own event, big or small, and then offering your mastermind, mentorship or high-end coaching program.

Let us know your success with your mastermind, mentorship or high-end coaching program below.

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25  January 2012  |   Posted by Lisa Sasevich

 

To inspire on the spot action, you need to do two things.

First, your prospective client needs to be clear that there is a gap between where they are and where they want to be in a particular area of their life or business. It’s this gap that creates internal tension and it’s internal tension that inspires action.

The problem is that without a reason to take action now, they can falsely relieve the tension by putting the idea to take action on a “someday” to-do list.

So you have to ask yourself, what can I offer to inspire this person who is in the moment of seeing the gap between where they are and where they want to be to take action now?

The answer: Make an irresistible offer!

A good Irresistible Offer has a time limit, like today only and something special for the first people to act. What this does, is it gives the already interested prospect the little bump they need to say yes to themselves and move on the decision.

Our normal tendency is to hesitate and play it safe…think about it. Irresistible Offers serve your ideal clients because a whole new world becomes possible for them the minute they say YES!

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