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29  July 2014  |   Posted by Lisa Sasevich

The preview call is just the beginning of the marketing campaign for your teleseminar or webinar.

That’s right. You may get some sales right after your preview call, you may even get a lot of sales, but it’s still only a fraction of what you could get if you keep your marketing campaign going.

I didn’t know that the first time I did a preview call for a teleseminar. I had great sales and I sent out a couple of emails afterward, but I thought that was it, so I started the teleseries.

Little did I know that it’s actually the email campaign that goes out after the preview call that literally determines 50 to 70% of your sales!

Here’s how that works:

Only about 30% of the people who signed up for your preview call are actually going to attend.

So you do your preview call and it builds your list and brings you the right people, and a number of them take immediate action and jump on board.

But what about the 70% who weren’t listening? How do you capture the other people who were interested enough to sign up but didn’t make the call?

This is where the online element of your marketing begins.

And the place to learn all about that is my 6-Figure Teleseminar and Webinar Sales System. We’re going to lay out the entire email series for our most successful launches, show you how to get affiliates involved, and tell you precisely what to send to the people on the call to help them move forward as well.

10  July 2014  |   Posted by Lisa Sasevich

If you like the idea of touching people all over the world from the comfort of your home or office, and you want travel to be something that you do for pleasure, versus something that you have to do for work, teleseminars or webinars are great options.

A teleseminar is an audio-only training that you give over the phone that people from all over the world can listen to. I’ve had people from 37 different countries listening in all at the same time!

A webinar is similar, but it adds a visual element. Your viewers sit in front of their computers, tablets or smartphones, watching slides or videos that enhance your audio teaching.

Both teleseminars and webinars can be used as promotions, such as with a preview call or a Q&A, to enroll prospective clients into new courses or services. Or they can be used to deliver the actual training or course.

So the question is, how do you decide whether a teleseminar or a webinar is the best fit for you?

Leverage your expertise, build your list and make a big difference and big money with teleseminars or webinars.

1. Consider your audience. Are you selling to a corporate audience, who’s likely to be sitting at their desks from 9-5, and would find it easy to participate in a webinar? Or, is your market busy mommies, who are likely trying to sneak in an audio call while running their children between school and basketball or gymnastics? You want to choose the option that will be more easily consumed by your ideal client.

2. Consider yourself. What is your level of tech savvy and what kind of support do you have? If you or your team are game for making the slides or video to accompany your audio training, and it’s a fit for your market, by all means, go for the webinar. But if you’re just getting started, don’t let the technical hitches slow you down. Just pick up a free conference line, and you can be teaching and promoting via teleseminar right away.

3. Consider your topic. If what you do can be easily described and does not require visual elements, as is the case with many types of coaching, mentoring and consulting, teleseminars may be perfectly adequate to deliver your expertise. If you’re teaching yoga or how to set the table in an etiquette course, you might want to consider a webinar to give your audience the visual support they will need to grasp your material.

Whichever tool you choose can help you leverage your expertise, build your list, and make a big difference while making great money. To learn how to put these tools to work for you, check out my brand-new complimentary training next Thursday, July 17, Finally Get Your Work Online.

3  July 2014  |   Posted by Lisa Sasevich

As I said in a recent article, there’s something really magical that happens when two entrepreneurs with complementary strengths come together to create something bigger than what each could do individually.

Here are just a few of the many benefits of creating the right affiliate or Joint Venture partnership for you:

You don’t have to go it alone. It’s a beautiful feeling when somebody else is holding the torch with you on a project. You get to strike in a new direction, while taking advantage of your partnership’s collective brain.

You can expand your expertise. If you have expertise in doing telesummits and your partner knows how to work with video, together you could do a really cool video summit, while learning a new skill that you will have forever.

Uplevel your visibility. Creating partnerships is a great way to become known in another person’s world, where you may not have been visible before.

Social proof. Partnerships give you extra credibility in your partner’s world, and vice versa.

And, finally, if done well, they’re a way to make great money and grow your list, while having tons of fun.

1  July 2014  |   Posted by Lisa Sasevich

Sometimes, even the best relationships can become adversarial.

Whether business or romantic, they slip from a partnership, win/win model where, when you win, I win, and when I win, you win—to an adversarial model where, when I win, you lose. And when you win, I lose.

The truth is, nobody wins when the relationship turns adversarial, when one partner becomes afraid that the other will get too powerful, or believes that there’s only so much abundance or happiness or success to go around.

So if you find yourself feeling envious or resentful of a colleague’s or partner’s success, ask yourself how you can move the relationship back to win/win.

Often all it takes is awareness and admitting what you’re thinking, and then you can transform the dynamic and get back on track.

Because the truth is everybody can win.

And life is so much richer and fun when we all do.

26  June 2014  |   Posted by Lisa Sasevich

UnthinkableWe’ve all heard the adage that 1 + 1 = 3.

Nowhere is that more true than when two complementary entrepreneurs come together to create something bigger than what each could do individually.

In addition to that beautiful feeling of somebody holding the torch with you on a new project, the right partnership can help you: get known, grow your list, make a bigger difference, uplevel your visibility, expand your expertise, all while having fun and making great money!

If that sounds good to you, you might want to consider putting into place one or more of my three favorite partnership strategies:

1. Affiliates
Affiliates are colleagues who function kind of like your commission sales team. So if you have a launch coming up, a teleclass, book, telesummit, or event, your affiliates promote you to their list communities and get a commission of each sale they make, which is usually tracked by affiliate links.

These arrangements are great for each party:

If you’re the launcher, you make more sales, of course, but you also get more known and uplevel your visibility when affiliates present you as an expert to their lists. It’s a chance to help people you may not have reached otherwise.

If you’re the affiliate, in addition to the obvious cash commission, affiliate relationships are sometimes reciprocal, so the person you promote today might help promote your next launch. Also, by exposing your list to the launcher’s expertise, you’re adding value to or rounding out what you offer.

2. Guest promotions
This is where you’re interviewing someone or being interviewed during a telesummit, other virtual event, or even privately to the interviewer’s list.

If you’re the guest and you’re taking the opt-ins, you can grow your list and make sales. In addition, you’re getting known where you weren’t known before, and there’s a transfer of credibility to you from the host. The recording of your interview can also be a great source of content to use later, if your interviewer agrees.

As the interviewer, you get to offer something of value to your campus while making an affiliate commission and, with a telesummit, establishing yourself as a leader in your industry.

3. Joint Venture Partners
This is when entrepreneurs with complementary strengths put their heads together to create and launch a project. My early products Get Started Speaking and Simply Irresistible were created with joint venture partners.

The right partnership can help you get known, grow your list, uplevel your visibility, and so much more!

For both partners this arrangement offers the greatest potential rewards—all of the benefits listed above—as well as the greatest risks. You have to make sure that you choose your partner wisely, because the transfer of credibility can work for or against you. You also have to work out the money sharing fairly, as well as talk through how the new, shared intellectual property can be used by each of you.

For example, my Get Started Speaking and Simply Irresistible ventures worked out beautifully, but there’s a course I led with a partner long ago that you’ll never get to experience the value of, because I didn’t know at the time the importance of talking in advance about what would happen to the baby after it was born. So after my JV partner and I taught an amazing course together, I was never able to package and sell it, because that partner wouldn’t agree to it. Ouch.

The truth is, with all three models, discussing your expectations upfront is critical. If you do that, and keep your eyes open, however, partnership can be a powerful path for expanding your reach and your bank account while having tons of fun.

In fact, here’s an opportunity if you’re ready to jump into this income stream. You can become an affiliate of ours. Click here to get your feet wet.

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