How do you transition from content to close?
By Lisa Sasevich | March 6th, 2010
This is another important question I get asked a lot, which is why I’m going to be covering it in more detail during my free call on March 17.
In the meantime, let’s get you started with a quick tip.
Early in your talk, promise your audience you’re going to share as much as you possibly can in the time you have. You’re going to give them real information and content they can take home and start implementing in their business or life right away. But, because your time is limited, you won’t be able to share all your tips and strategies, so you’ll give as much as you can now and also promise to share a way for them to get more!
Then, at the end of your talk, present your offer as you promised. It’s as simple as that – you’re fulfilling a promise, you’re not selling or closing.
By doing this, you’re actually building trust with your audience because you’re showing you fulfill your promises. You’re also being very real and authentic by being open and transparent with your talk. People REALLY appreciate that!
Like this tip? Then you’ll definitely want to be on my free call “Authentic Selling Secrets: How to be yourself, have fun and sell a ton on stages and teleseminars!” on March 17 where you’ll learn how to give, give, give…without giving away the store. I’ll be answering your questions and revealing a BIG AH-HA I recently had about what I REALLY did to sell over 7-figures speaking last year (and it’s the opposite of what you’ve likely been taught!)