11  December 2014  |   Posted by Lisa Sasevich

telesummit-right-for-you1.jpgThrough the magic of telesummits, brand-new and experienced entrepreneurs are adding hundreds and thousands of people to their lists, while becoming known as the de facto expert in their field.

In fact, hosting a telesummit is one of the top, most economical list-building tools around.

What exactly is a telesummit?

A telesummit is a virtual event, where one host pulls together a collection of experts over a designated period of time and interviews them all on a specific topic, for free, while a virtual audience tunes in.

How do you make money hosting a telesummit?

After the free recordings play, usually for a 24- to 48-hour window, all of the opted-in guests are invited to purchase the series for a nominal fee.

But the real money in telesummits is what you do with all the new leads after it’s over. You can offer strategy sessions and make one-on-one high-ticket sales or go directly into an online launch. The choice is yours; the possibilities are sky-high.

So are you ready to host your own telesummit? Here are 3 ways to figure that out:

  1. Do you want to be known in a specific niche or expert subject area? If you’re waiting for someone to knock on your door and “discover” you, you may be waiting a very long time. If you want to get known in your field, you have to find a way to assume the throne. A telesummit is an amazing tool for that, because, when you interview top experts in your field, your audience automatically sees you as an authority as well. Hosting a telesummit can put you on top of the pack…overnight.

The real money in telesummits is what you do with all the new leads after it’s over

  1. Are you in a niche area that doesn’t use telesummits? Telesummits can be especially lucrative for niches that rarely have access to a collection of experts all in one place and time. I’ve seen boutique businesses in industries from personal photography to corporate content development, doing seven-figures from the leads they’ve collected from telesummits.
  2. Do you love to learn? If you follow our telesummit model, you’re pulling together up to 12 experts, over a three-day period, to create your own mini university. So if you weren’t already the most knowledgeable expert in your topic area, you truly will be by the time your telesummit is over. It’s kind of like getting paid to learn from the top people in your industry.

Bonus: The news gets even better, because, once you finish your telesummit, you have a great packaged program that you can use as a bonus for future programs that you offer as well as a bonus offer to make when promoting an affiliate. Not to mention that you now have a bunch of hot interviews that you can leverage all over social media, tagging and using the name of the guest that you interviewed.

If that sounds good to you, and you’re ready to learn how to build your list and own your category overnight by hosting a telesummit, there’s still time to sign up for my live, virtual event, The ULTIMATE Telesummit Formula, December 17. Or, you can attend class #1 free this Saturday! Details above…

9  December 2014  |   Posted by Lisa Sasevich

Email DistributionHosting your own telesummit is the number one way to make huge leaps in your list, your authority, and your reach, all while establishing powerful partnerships with other experts in your field.

A telesummit is a virtual event that takes place over a period of time, where you, as the host, invite and interview a collection of experts on a topic that you choose, while a virtual audience tunes in.

Hosting your own telesummit increases your mojo, because interviewing others places you at the top of the heap with top-level experts in your field.

And when it comes to economically building your list, telesummits have no equal.

Part of the deal is that your guests promote the telesummit to their own lists, and those people have to opt-in to your list in order to attend.

Just think about it. If you interview 10 people who each have lists of 20,000, and even if only a tiny fraction opt in, you’re still adding thousands of people to your own list…overnight.

If you’d like to learn how to build your list and your mojo by hosting your own telesummit, attend my live, virtual event, The ULTIMATE Telesummit Formula, December 17.

4  December 2014  |   Posted by Erin Tillotson

On the ThroneAt one point or another, most of us have experienced that feeling of wanting to be “discovered” for our area of expertise. We secretly hope that someday, someone is going to recognize our brilliance and tell the world about it.

I have felt that way too, but finally realized that no one was coming to my door. If I wanted to be the go-to expert in my area, I’d have to assume the throne and crown myself.

And so I did, eventually adopting the expert title, the Queen of Sales Conversion.

Assuming the throne is not about ego. It’s about owning your gifts, that unique blessing that is yours. It’s about stepping up, declaring yourself the expert in your field…and so it is.

One of my favorite ways to assume the throne is to be the one who interviews others in your field. This instantly increases your authority, because others suddenly see you as a leader in your area of expertise.

In our industry interviewing others by phone or webinar is known as a telesummit.

During a telesummit, you, as the host, invite and interview amazing experts and speakers on a specific topic that you choose, while a virtual audience tunes in.

If you’d like to learn how to own your category overnight by hosting a telesummit, attend my live, virtual event, The ULTIMATE Telesummit Formula, December 17.

25  November 2014  |   Posted by Lisa Sasevich

CambodiaSoccerpic.pngIf you’ve been following me for a while, you know that I tithe 10% of my income to people, places, and institutions that feed me spiritually.

Several years ago, I took tithing a step further at one of my events, by challenging myself and everyone in the audience to donate to the eWomen Network Foundation. To my surprise, we raised more than $120,000 in only three days!

That was when I discovered the magic of “lift as you climb.” If you lift others as you’re making strides in your own pursuits, you will actually climb higher and faster in whatever you’re working on…for many of us, that’s our own business. That’s been proven to me over and over again as I’ve continued to enjoy my own exponential growth.

And when you give your attendees the opportunity to give, you and they will experience it too. Giving at your event will enable them to get more, and then, guess what? That will inspire them to give themselves more of you and your teaching.

You’ll climb higher and faster if you lift others as you make strides in your pursuits

What began as an experiment has become a cherished business practice. We now choose a beneficiary for all of our events, and to date have raised more than $500,000 for projects we believe in.

If you’d like to follow in my footsteps and use your reach to raise money for an organization or cause that you care about, it’s very important that you heed these three points when deciding whom to support:

1. Select a beneficiary that matches your values and who will click with your audience.The main reason that we’ve been able to raise so much money is that we choose beneficiaries that are not only dear to my heart, but are a good match to the demographic of our audience. We attract a majority of women, many of whom are moms, so most of our beneficiaries help kids. We’ve supported foster kid programs, a “say no to drugs” type of program, facial reconstruction for children, helping children in Africa, and currently, children’s dental work in different countries through Global Dental Relief, pictured above.

2. Do your due diligence.Your reputation is on the line, so you want to make sure that the money is going to be used well, and that the organization is established. I look for a staff of three to five people, and make sure that they have a specific use for the funds. That shows they’re established enough to know what they need, but, also, being able to picture how their money will be used, opens people’s hearts and wallets. For instance, they may be helping to raise $18,000 to buy an ambulance to take people who live out in the bush to a more centralized area or donating $72 to educate one child for a year.

3. Is your beneficiary ready to receive?Our beneficiaries process the donations themselves, but some groups are not set up to handle that. So you need to make sure that they’ve confirmed with their merchant that they can process, say, $60,000 from 40 different people in one week. If they’re not set up for that, there could be dire consequences for them, but getting that information will also tell you if they’re ready to receive from your event.If an organization fails to measure up to these standards, but you believe in the cause, by all means, send out a donation request to your personal database, and/or write your own check. But when you’re putting the group out there for your audience to donate to, you want to make sure that it has a track record with results on the ground that you can show.

For more secrets of how to support beneficiaries with your business, as well as how to stage profitable events, check out Event Profit Secrets.

18  November 2014  |   Posted by Lisa Sasevich

ConferencePeople often think that they need to have at least 100 attendees in order to consider their live event a success, but that’s just not so.

I regularly see live events with only 12-18 people in the room, bringing in $50,000-$100,000.

How do they do it?

At the event, they simply offer an upsell of a six-month or year-long group coaching or mastermind program.

One of the secrets for having your own small event gross big money is to fill it with clients who already know, like and trust you.

Your ideal participants are clients who have invested highly in the past, but don’t overlook those who may not have invested a lot, but who have been following you for a while. It may be their time to take the plunge.

To help fill the room, consider offering your daylong or weekend event as a bonus, and hold it at a favorite spa location, such as Miraval.

Then you just need to come up with a next-level course for your attendees to invest in.

The last time I did this, 4 of the 18 participants signed up for my year-long mastermind program, including one at the diamond level, so my small gathering ended up being a very lucrative six-figure event.

If this sounds good to you, at Event Profit Secrets we’ll show you all the steps and give you all the templates and checklists you’ll need to create your own small or large event.

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