Every successful entrepreneur has a few keys they attribute to their success. For myself, I’ve grouped my “keys to success” under 3 headings — Big Mission, Big Sales, Big Life. (Hence the name of my upcoming event.)

And tomorrow, I’m sharing one high-action item from each area you can put into practice NOW so you can start seeing results. Here’s a “sneak peek” of what you’ll walk away with in my brand-new, free teleclass tomorrow (Saturday, Sept. 19) at 10.:30 AM PT/ 1:30 PM ET

Your Big Mission – I’m going to share a very personal spiritual process I do before making ANY big decision in my business or my life. This is how I make sure that I’m staying connected to source and that my decisions are aligned with, and many times directly guided by source. (This is the EXACT process I used to name and design my recent Invisible Close 6-Figure Teleseminar Series Launch which grossed over $250K in 6 weeks. I also used this process to download the name and teaching schedule of my upcoming live event which was 75% sold out just from the pre-sales!)

Your Big Sales – How to speak your “blessing” to your market and how by doing that, you’ll magically attract the perfect, ready-to-go clients, affiliates and joint venture partners to your business.

Your Big Life – A breakthrough mind, body and fitness technique you can do in as little as 4 minutes a day to improve your energy, focus and clarity…and don’t be surprised if you end up with a rock-star body at the same time! I’m ten pounds lighter and WAY more focused since I started doing this EXACT thing 5 months ago!

Here’s the link to sign up:
http://bigmissionbigsalesevent.com/qacall.html

I’ll “see” you tomorrow!

Many speakers come to me and say, “I’ve tried everything to make sales on the stage and I just don’t know why people aren’t buying.”

And, you know what?  Nine times out of 10 when I ask them to look at their own lives, there’s all this stuff that’s keeping them on the fence.

For instance… they’ve been thinking about doing a mastermind.  They’ve been thinking about being in this person’s program or that person’s program.  They’ve been thinking about painting their house, but take no action.  They’re not making decisions.  They’re not investing.  And, yet these same people don’t understand why people are coming to them with interest, yet not investing.

You could almost call it karma.

I am proof positive when it comes to investing in success.   Just look at the explosive nature of my business in the last few months.  In a lot of ways the growth I’ve seen has resulted from the investments that I have started to make in myself.

When you step up and make an investment in yourself, you begin to look at things differently than you did previously, and you take bigger risks.

I’m sharing this with you so that you can reflect on your own life before you step on that stage or before you get on that tele-call and sell.  Is what you’re expecting from others congruent with the actions that you’re taking in your own business?  Think about it.

If anyone should be well compensated, it’s those of us who are doing the work that we were put here to do. But we heart-centered entrepreneurs can find it difficult to monetize our mission, because we love it and we love people and we care, so it’s easy to just give it all away.

Another problem we have is how to price our services. We may look at what others are charging and ask, “Am I worth $100/hr.? $200? $2,000?” But that’s the wrong question because your clients are not investing in you. They’re investing in themselves through you.

So you don’t have to spend time asking if you’re worth it. Am I worth $20,000/day? It doesn’t matter; I don’t have to think about that, because they’re not investing in me. The people who hire me are ready to invest in themselves through me at that level.

I learned this very profoundly in 2008 when I signed myself up for a Diamond level Mastermind program to the tune of $100K. Did I have that money sitting in my sock drawer. NO! Was I up late at night evaluating whether the gal leading the group was worth $100K. NO! That wasn’t even part of the equation. I remember lying in bed the night before turning in that application, pondering the investment I was about to make in MYSELF. Not in the group leader, not in the group, not in the deliverables of the mastermind, but in ME.

Once you realize that your clients are investing in themselves, you have the freedom to charge based on the value of the outcome or transformation that your service provides.

Isn’t that a relief? You don’t have to raise your self-esteem before you can raise your rates. You only have to stay focused on the transformation that you facilitate for your clients.

Whether your business is new or established, I’d like to offer you a gift. The questions below are taken from a process I walk through with my VIP clients. If you take the time to answer them in depth, you may be surprised to discover your offer on a deeper level than you’ve ever seen before, and to discover the value of that offer as seen through your client’s eyes.

Discover Your Offer and Its Value

1. Imagine a specific client who is your best success story. What exact results did she or he get as a result of working with you? Spend some time here and really write it out in detail.
2. Now, what other transformations happened because of those results? These are the bonuses, perhaps unexpected benefits from what you offer. For example, perhaps the person got married, or reconciled with his family, or sailed around the world, something she’d always wanted to do. Once you start thinking about this, you’ll find many of these extra results.
3. Finally, what would have been the cost to that person had she or he not accepted your offer? Imagine all those wonderful outcomes that never would have happened.

My friends, really let yourself sit with the answer to #3, because this is the true VALUE of your offer. In most cases…priceless!

Q:
“Lisa, a number of people interested in my services signed up to receive my newsletter at my last event!  How long to I have to wait until I make them an offer?”

A:
This is going to sound a lot like dating advice, but it’s a noteworthy response to an important question!  Generally, it is suggested that you have some form of relationship with people before you “hit them up” for anything or make them an offer.  However, given that they were interested enough to give you their email at the event, suggests they might want more.  At that time, you weren’t in the position to be able to make an offer; therefore, now that you are away from that venue, you can contact them right away.

Get them into your classroom!

In reality, after the event you are on your own turf; it’s what I call “open season.”  You can sell to your heart’s content on your own turf.  I don’t think it’s necessary to establish a three-month newsletter relationship with them before you can do anything.  Go ahead and contact them and offer a free preview call.  Tell them, “It was great to meet you! Thank you for being at my event; I have a special gift for you.  I’m going to do a free class to give you more information about my topic.”  Then, get them on a preview call and make an offer from there!