24  March 2010  |   Posted by Lisa Sasevich

quick tips for structuring a talk that sells!Are you planning to wing it during your next talk? Do you tell yourself, “I just do better when it’s not planned.” Are you equally willing to let your results happen by chance? By accident?

Or, do you fall on the other side of the spectrum, where you plan every moment of your talk to the point of having a script and end up sounding unnatural?

So how do you strike the perfect balance so that you do enough planning to keep yourself on track, but still sound completely authentic? The answer is structure!

Now, I know that it can be confronting to some of you “wingers” to actually sit down and plan out your talk. It’s hard to know where to start. And you scripters might feel afraid that you’ll get up there and forget what you wanted to say. Don’t worry! I have the solution.

What if you could easily structure your Signature Talk so that you loved it, it was ready to go AND it was designed to lead seamlessly toward your Irresistible Offer? That’s what we’ll be doing at my upcoming “Invisible Close Speak-to-Sell Bootcamp,” happening in San Diego in June.

Until then, I wanted to give you some quick tips to use right away if you only have minimal time for (or interest in) preparing:

1) Know your intro and your offer: If you’re going to put time into anything, your intro and your offer are the most important parts. Knowing your intro is important because you need to know how to quickly create vulnerability and credibility and, even more important, you need to get your legs under you and get past those initial jitters so that you can find your flow. And, of course, you want to practice your close to make sure you can present it in a very clear and compelling way. If you get tangled up and confused, so will your audience. And we all know, the confused mind never buys!

2) Determine three main points you can cover in between. Again, if you’re pulling this together quickly, all you really need for the body of the talk are three main teaching points on subjects you know well and that you love to talk about. One thing we heart-centered experts have in common is that if you push the right button, we can roll on and on about our subject. So, you wingers, rein yourself in by having an outline with compelling stories about each point. And if you’re a scripter, do the same and then trust yourself to find your flow and go with it!

3) Create and distribute a simple order form to walk people through your offer. Put one in each person’s hand just before you make your offer. Don’t make them line up in the back of the room to get one. Many sales are lost that way! (You can find sample order forms already on Powerpoint and ready-to-use in my flagship product at www.theinvisibleclose.com.)

4) Be very clear on the outcome / transformation a client will get as a result of investing. Focus on that more than you focus on the technical details of how you will deliver that service as you present your offer.

5) Make sure to have a limiter to your offer to inspire immediate action, ie: today-only bonus, special pricing or the first X people get something special.

There you have it. Put these simple structures into place and OWN your results and the difference you make in the world.

The above tips should hold you over until June 10-12, when you can join me live for my “Speak-to-Sell Bootcamp,” where we’ll walk through the complete step-by-step plan to create a talk that you LOVE, offers that SELL, and you’ll gain the confidence that comes from being prepared. Hope to see you then!

12  March 2010  |   Posted by Lisa Sasevich
I just got back from Suzanne Falter-Barns’ event, spent four days getting major snuggles from my kids and hubby and now that I’m all filled up with yummies, I’m off to L.A. to spend one day with my Diamond group and one more helping a new VIP client create her signature talk. Before I head out, wanted to make sure you saw this and are planning to rendezvous with me and a few thousand other agents of change next week on 3/17.

You see, I’m about to rock the speaking and the “back-of-the-room” sales industry. Why? Because I’m now seeing that what most speaking experts teach is completely WRONG.

(In a hurry? Here’s the link so you can reserve your seat: http://www.theinvisibleclose.com/bigmission )

But first, let me back up a minute and explain. At the start of 2010, I did what I always do – put together my goals for the new year while analyzing what worked and what didn’t in the previous year.

As I analyzed 2009 and looked at how I grossed over $2 million in sales, speaking both live and on teleclasses, I had a HUGE “AH-HA.”

I realized I’m not doing what is considered standard and accepted practices in the speaking and platform selling industry. (In fact, I’ll take it one step further and say what they’re teaching you is BACKWARD.)

And the best part? YOU already know this. You sense it in your gut. Something’s gotten rotten in the speaking industry and so far NO ONE (other than me) is willing to take this on.

There’s a reason why no one is teaching this, and I’m going to reveal this and more in my FREE call on Wednesday, March 17th at 2 PM PST/ 5 PM EST/ 9 PM GMT: “Authentic Selling Secrets: How to be yourself, have fun and sell a ton on stages and teleseminars!”

I GUARANTEE once you hear this you are going to be SO happy and relieved. It’s EXACTLY what you’ve been praying for. Your heart and burning desire to give, give, give AND still get results will be jumping for joy!

And the BEST part is it’s so SIMPLE.

Here’s what you’re going to learn on this revealing and possibly controversial call:

* Discover the ONE THING I did differently than everybody else that caused me to not only have a 7-figure year but ALSO enjoy the most amazing clients. (I did the OPPOSITE of what you’ve likely been taught to do when you speak-to-sell…and it worked!)

* The exact steps on putting together a life-altering talk that feels GREAT to share without giving away the store! (AND has your ideal clients WANTING to invest with you.)

* How to instantly create hunger and desire for your products and services without being “salesy”

* My BIG secret to attracting 100% of EXACTLY the perfect clients and none of the, well, not-so-perfect ones.

* A simple technique that Hollywood uses to capture attention and secure dollars all the time that will work for you too!

* And much more….

If you’ve ever been on one of my free calls, you know they are content-rich and loaded with the EXACT strategies I use and tons of “how to’s” you can implement immediately.

Here’s that link again to reserve your spot in this complimentary teleclass. http://www.theinvisibleclose.com/bigmission Blessings, Lisa

P.S. Feel free to invite friends and colleagues to this call, but please remember to reserve your spot HERE first! http://www.theinvisibleclose.com/bigmission P.P.S. Can’t make the call? Register anyway and we’ll make sure you get the playback!

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6  March 2010  |   Posted by Lisa Sasevich
This is another important question I get asked a lot, which is why I’m going to be covering it in more detail during my free call on March 17.

In the meantime, let’s get you started with a quick tip.

Early in your talk, promise your audience you’re going to share as much as you possibly can in the time you have. You’re going to give them real information and content they can take home and start implementing in their business or life right away. But, because your time is limited, you won’t be able to share all your tips and strategies, so you’ll give as much as you can now and also promise to share a way for them to get more!

Then, at the end of your talk, present your offer as you promised. It’s as simple as that – you’re fulfilling a promise, you’re not selling or closing.

By doing this, you’re actually building trust with your audience because you’re showing you fulfill your promises. You’re also being very real and authentic by being open and transparent with your talk. People REALLY appreciate that!

Like this tip? Then you’ll definitely want to be on my free call “Authentic Selling Secrets: How to be yourself, have fun and sell a ton on stages and teleseminars!” on March 17 where you’ll learn how to give, give, give…without giving away the store. I’ll be answering your questions and revealing a BIG AH-HA I recently had about what I REALLY did to sell over 7-figures speaking last year (and it’s the opposite of what you’ve likely been taught!)

Sign up for the call here.

4  March 2010  |   Posted by Lisa Sasevich
I’ve just made a special arrangement on your behalf to get you FREE access to a unique tele-summit which will reveal how you can tap into AND harness the phenomenal power that is inside you, and THEN transform your life and business. And because I’m co-sponsoring this tele-summit, you are able to attend as my special “VIP” guest FREE of charge. Claim your VIP invitation here.

* * * * * * * * * * * * * * * * * * * *

As part of this exciting tele-summit, my colleague Wilma Allan will be interviewing me on Friday 5th March at 09.00 EST. 14 more of the world’s most successful online women entrepreneurs are scheduled in throughout the week, as we share our secrets to our own success and how you can do it too.