When you make an offer, it always helps conversion when you can help your potential client justify the investment in their mind. One of the best ways to do that is to make sure they are conscious of the cost they would incur if they did not accept your offer. What would be the cost to fly across the country, get on that stage and one more time sell nothing? What is the cost to come home to your spouse after they watched the kids 4 days and held down the fort by themselves and tell them that you lost money on the gig? What is the cost to your reputation if you get us there and speak and your message is confusing and everyone sees that no one stands up to buy your products or services?
With those facts in mind, it makes a few hundred or a few thousand dollar investment in our Speak-to-Sell training kind of a no-brainer.
See how you can apply the above to what you do. What would be the cost of your client not investing in your service?
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