31  January 2012  |   Posted by Lisa Sasevich

 

No, I’m not talking about building a Web site.

I’m saying build your confidence by being ready to step on the stage tomorrow, and promoters, clients, and students will come.

When I did my very first main stage gig, I wasn’t one of the scheduled speakers. I was doing a break-out session.

But I was confident and ready with my Signature Talk and Irresistible Offer, so I said to the promoter, “If somebody doesn’t show up on the main stage over the next three days, I’m ready to step in.”

And guess what? The second day after dinner, the speaker couldn’t make it up the hill because of the weather, so they gave me his slot.

I did $10,000 of sales from the stage that night!

It was the first time I made that much money in a whole month, let alone in 90 minutes! As you may know, that was just the beginning.

And it’s not just me. I’ve had client after client confirm the power of the confidence that comes from being ready. It’s truly amazing how the Universe will respond when your Signature Talk and Irresistible Offers are ready-to-go!

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30  January 2012  |   Posted by Lisa Sasevich

 

I’m going to share my best secrets on how to state the price on your teleseminar preview call so your ideal clients are MORE than happy to pay it, how to overcome any resistance your ideal clients might be feeling to investing with you and what you MUST do if you want to triple your sales (the preview call is where the selling STARTS not ENDS).

I can’t wait to hear how you use these tips to increase your sales, you can share your comments just below in the comments.

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26  January 2012  |   Posted by Lisa Sasevich

 

Coaching_programI want you to imagine having a group of clients — whether it’s 5, 15 or 50 people. In this group are your ideal clients, and you get to work with them deeply.

These are clients who have invested in themselves at a high-level, which generally goes hand-in-hand with people who are going to do the work. They are going to take your expertise and use it to manifest something amazing in the world.

Would that feel incredible, or what?

Mentors, coaches, healers, authors, trainers — you are out there as messengers making a difference. And there’s nothing more satisfying than having a business where your expertise is used and appreciated.

So, the opportunity to work on a deeper level with your ideal clients is the first reason you want to offer your own mastermind, mentorship or high-end coaching program.

Now, I want you to imagine no more struggling, looking for new clients each and every month, and then worrying when you’re serving those new clients that now you’re not spending time on your pipeline, on prospecting. So you’re feasting now, but you know a famine is coming.

Having a mastermind or mentorship program that’s six months or a year-long that’s leveraged, because you’re training more than one person at a time, lets you just focus on the clients whose lives you’re meant to transform. Your attention is completely on them rather than half of it always on the famine that’s going to come if you’re not constantly prospecting.

That’s the second reason you want to have your own high-end coaching program — you can secure your income for a whole year. I call this Entrepreneurial Nirvana.

The third reason is the regular recurring income you can count on each and every month. Here’s how all of the above transformed my life. Imagine this happening to you!

In 2007, my husband was training to be a heart surgeon and not bringing in much income at all. That year I made $18,000.

The following year I made $130,000. It was a huge accomplishment, but I made the income mostly doing one-on-one work, and I was fried, working so much with two toddlers and my husband gone all the time.

In 2009 I reached Nirvana. My business skyrocketed to more than $2 million in sales. And one of the major, major factors for that leap was offering my own high-end mastermind program, and having a year to work deeply with my most committed clients to create more heart-centered superstars!

In 2010, now realizing the power of offering a high-end mentorship program, I leapt again to more than $4 million in sales. Last year followed suit. (Thank you, Lord!)

This is why I have become so passionate and an expert on the subject. There’s a real potential here to change your life, the life of your family and the life of your clients.

If you’d like to serve clients on a deeper level and literally secure a whole year’s income very quickly at the same time, find out more about Event Profit Secrets here.

No matter how you slice it, the #1 way to secure a year’s worth of amazing clients and notable income is by having your own event, big or small, and then offering your mastermind, mentorship or high-end coaching program.

Let us know your success with your mastermind, mentorship or high-end coaching program below.

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12  January 2012  |   Posted by Lisa Sasevich

 

Enrolling Clients at Live EventsPeople ask me all the time, “Lisa, how do I find speaking gigs?”

There are many options out there, but one of the best — and easiest — is to mine the gold from every event you do speak at.

At those events — whether they’re live or teleseminars — there are three parties that you can network with to find out about other speaking engagements and even get booked on-the-spot.

And the beauty is, you don’t have to do any cold calling!

Here are 3 ways that you can turn your one speaking gig into many:

1. Talk to the host.
The host has just seen you in action, so, obviously, they’re a great resource for getting booked for an upcoming event. If that doesn’t work, see if they might know of other events or hosts for whom you would be a good fit.

2. Talk to the other speakers.
If you’re at an event with other speakers, you’re selling into the same target audience, so you can compare notes about where else you’ve each spoken, and give each other referrals and introductions.

This is a great way to find other gigs, because, generally, once a speaker has spoken somewhere, they’re not going to be back for a while. So whether you’re actual competitors or just speaking to the same audience, there’s nothing to lose — and everything to gain — by sharing referrals with each other.

3. Talk to the audience members.
The members of the audience are part of your ideal client base, so at a live event, network with them and find out what other events they attend and what online groups they subscribe to.

Those are the places where you would want to speak in order to reach that person as well as other members of your target market. Sometimes people can even give you the name of the person to talk to for the group or make a warm introduction for you.

These warm connections could easily get you a dozen leads that could lead to several actual gigs. And then, if you keep repeating this process, each of those gigs could lead to several more.

In fact, if all you did was work your warm connections for every event you spoke at, you could speak as often as you wanted to — and serve thousands along the way.

How have you turned one gig into many? Let me know below!

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11  January 2012  |   Posted by Lisa Sasevich

 

Promoters are looking for speakers who will make a deep and lasting difference for their audiences.

That’s why I say if you want to get the gig, you’ve got to emphasize in your talk title the unique outcome or transformation that you provide.

But what if you’re not sure what the outcome is? Or, you don’t know how to find the words for your title?

It’s actually pretty easy. Here’s my five-step process for creating your own hooky, outcome-laden title:

1. Identify one client (choose only one) who’s been a real success story for you. If you haven’t had any clients yet, choose someone whom you’ve helped, even though you weren’t paid.

2. Write down all of the exact results that client got from working with you. Did she lose six pounds in two weeks? Triple his income? Have better communication with her teenager?

3. Now, list the transformations that happened for that client as a result of those results. If she lost six pounds in two weeks, did her marriage improve because she felt better about herself? Did she get a raise at work because her self-confidence and energy were higher?

4. You now have a list that includes many words and phrases that are perfect for crafting your title. Underline the ones that resonate with you.

5. Now, put those words and phrases together until you find the gold — until you have a title that will thrill the promoters and pull in the crowds.

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