No, I’m not talking about building a Web site.

I’m saying build your confidence by being ready to step on the stage tomorrow, and promoters, clients, and students will come.

When I did my very first main stage gig, I wasn’t one of the scheduled speakers. I was doing a break-out session.

But I was confident and ready with my Signature Talk and Irresistible Offer, so I said to the promoter, “If somebody doesn’t show up on the main stage over the next three days, I’m ready to step in.”

And guess what? The second day after dinner, the speaker couldn’t make it up the hill because of the weather, so they gave me his slot.

I did $10,000 of sales from the stage that night!

It was the first time I made that much money in a whole month, let alone in 90 minutes! As you may know, that was just the beginning.

And it’s not just me. I’ve had client after client confirm the power of the confidence that comes from being ready. It’s truly amazing how the Universe will respond when your Signature Talk and Irresistible Offers are ready-to-go!

I’m going to share my best secrets on how to state the price on your teleseminar preview call so your ideal clients are MORE than happy to pay it, how to overcome any resistance your ideal clients might be feeling to investing with you and what you MUST do if you want to triple your sales (the preview call is where the selling STARTS not ENDS).

I can’t wait to hear how you use these tips to increase your sales, you can share your comments just below in the comments.

I want you to imagine having a group of clients — whether it’s 5, 15 or 50 people. In this group are your ideal clients, and you get to work with them deeply.

These are clients who have invested in themselves at a high-level, which generally goes hand-in-hand with people who are going to do the work. They are going to take your expertise and use it to manifest something amazing in the world.

Would that feel incredible, or what?

Mentors, coaches, healers, authors, trainers — you are out there as messengers making a difference. And there’s nothing more satisfying than having a business where your expertise is used and appreciated.

So, the opportunity to work on a deeper level with your ideal clients is the first reason you want to offer your own mastermind, mentorship or high-end coaching program.

Now, I want you to imagine no more struggling, looking for new clients each and every month, and then worrying when you’re serving those new clients that now you’re not spending time on your pipeline, on prospecting. So you’re feasting now, but you know a famine is coming.

Having a mastermind or mentorship program that’s six months or a year-long that’s leveraged, because you’re training more than one person at a time, lets you just focus on the clients whose lives you’re meant to transform. Your attention is completely on them rather than half of it always on the famine that’s going to come if you’re not constantly prospecting.

That’s the second reason you want to have your own high-end coaching program — you can secure your income for a whole year. I call this Entrepreneurial Nirvana.

The third reason is the regular recurring income you can count on each and every month. Here’s how all of the above transformed my life. Imagine this happening to you!

In 2007, my husband was training to be a heart surgeon and not bringing in much income at all. That year I made $18,000.

The following year I made $130,000. It was a huge accomplishment, but I made the income mostly doing one-on-one work, and I was fried, working so much with two toddlers and my husband gone all the time.

In 2009 I reached Nirvana. My business skyrocketed to more than $2 million in sales. And one of the major, major factors for that leap was offering my own high-end mastermind program, and having a year to work deeply with my most committed clients to create more heart-centered superstars!

In 2010, now realizing the power of offering a high-end mentorship program, I leapt again to more than $4 million in sales. Last year followed suit. (Thank you, Lord!)

This is why I have become so passionate and an expert on the subject. There’s a real potential here to change your life, the life of your family and the life of your clients.

If you’d like to serve clients on a deeper level and literally secure a whole year’s income very quickly at the same time, find out more about Event Profit Secrets here.

No matter how you slice it, the #1 way to secure a year’s worth of amazing clients and notable income is by having your own event, big or small, and then offering your mastermind, mentorship or high-end coaching program.

Let us know your success with your mastermind, mentorship or high-end coaching program below.

People ask me all the time, “Lisa, how do I find speaking gigs?”

There are many options out there, but one of the best — and easiest — is to mine the gold from every event you do speak at.

At those events — whether they’re live or teleseminars — there are three parties that you can network with to find out about other speaking engagements and even get booked on-the-spot.

And the beauty is, you don’t have to do any cold calling!

Here are 3 ways that you can turn your one speaking gig into many:

1. Talk to the host.
The host has just seen you in action, so, obviously, they’re a great resource for getting booked for an upcoming event. If that doesn’t work, see if they might know of other events or hosts for whom you would be a good fit.

2. Talk to the other speakers.
If you’re at an event with other speakers, you’re selling into the same target audience, so you can compare notes about where else you’ve each spoken, and give each other referrals and introductions.

This is a great way to find other gigs, because, generally, once a speaker has spoken somewhere, they’re not going to be back for a while. So whether you’re actual competitors or just speaking to the same audience, there’s nothing to lose — and everything to gain — by sharing referrals with each other.

3. Talk to the audience members.
The members of the audience are part of your ideal client base, so at a live event, network with them and find out what other events they attend and what online groups they subscribe to.

Those are the places where you would want to speak in order to reach that person as well as other members of your target market. Sometimes people can even give you the name of the person to talk to for the group or make a warm introduction for you.

These warm connections could easily get you a dozen leads that could lead to several actual gigs. And then, if you keep repeating this process, each of those gigs could lead to several more.

In fact, if all you did was work your warm connections for every event you spoke at, you could speak as often as you wanted to — and serve thousands along the way.

How have you turned one gig into many? Let me know below!

Promoters are looking for speakers who will make a deep and lasting difference for their audiences.

That’s why I say if you want to get the gig, you’ve got to emphasize in your talk title the unique outcome or transformation that you provide.

But what if you’re not sure what the outcome is? Or, you don’t know how to find the words for your title?

It’s actually pretty easy. Here’s my five-step process for creating your own hooky, outcome-laden title:

1. Identify one client (choose only one) who’s been a real success story for you. If you haven’t had any clients yet, choose someone whom you’ve helped, even though you weren’t paid.

2. Write down all of the exact results that client got from working with you. Did she lose six pounds in two weeks? Triple his income? Have better communication with her teenager?

3. Now, list the transformations that happened for that client as a result of those results. If she lost six pounds in two weeks, did her marriage improve because she felt better about herself? Did she get a raise at work because her self-confidence and energy were higher?

4. You now have a list that includes many words and phrases that are perfect for crafting your title. Underline the ones that resonate with you.

5. Now, put those words and phrases together until you find the gold — until you have a title that will thrill the promoters and pull in the crowds.

When landing a speaking gig it’s very common that you’ll be ready to go, you’ll have your signature talk, your irresistible offers, and then you’ll get that phone call or email that says, “By the way, you can’t sell.”

How you respond to that could be the difference between tens of thousands of dollars in your pocket or left on the table.

Before you give up on back-of-the-room sales, you have to figure out if they really won’t allow you to sell or if they just don’t want you to be “salesy.”

Of course they don’t want you to be salesy. They want content. They may not realize that you can give great content and also make an offer.

So you say to the promoter, “No problem. I really don’t need to sell anything. But how would feel about me making a very special offer just for your audience?”

And then be very quiet.

In many cases, especially with less formal situations, they’re going to come back to you and say, “A special offer just for my audience? That would be awesome.”

And then you give from the heart with great content that transforms lives, as well as present your special offer.

Everyone wins!

This time of year we get this question a lot: “Is it a good idea to run promotions or do launches or even just sell during the holidays?”

The truth is, anytime is good when you can connect what you’re doing to what people are really concerned about.

For example, during the end of the year, people are thinking about what they’ve accomplished and what they haven’t, so great themes for your promotions would be “Have Your Best Year Ever” or “Start the New Year Strong.”

If you want to have great timing for your sales efforts, keep these three points in mind:

1. Consider your market. When you’re scheduling your event or promotions it’s most important to consider the needs of your specific market.

If you work with corporate professionals who are starting a side job, you might want to schedule your calls on nights and weekends, but if it’s a training that benefits them in their current job, you want to schedule that during normal business hours.

If your market is the mom-preneur obviously you don’t want to do a free preview call on Mother’s Day or host your first big live event on Thanksgiving weekend. But sometimes three-day weekends are a good choice for your live event because people have the day off and that gives them the opportunity to attend.

2. Sometimes it pays to do the opposite of what everyone else is doing. For example, we went to the Winter Olympics last year and you would think that we’d want to steer clear of something like that because it would be so crowded, but we often felt as though we were the only ones on the mountain. We learned from that experience that sometimes rather than avoiding something because you think everyone else is doing it, it’s actually a good time to do it, because everyone else is thinking that too!

3. Schedule around your competition? People sometimes want to reschedule their own event or class after hearing that a competitor has one scheduled for the same time as theirs. Is that a good idea? It depends.

If you have a lot of overlap in your followers or subscriber list with someone, then you might want to be conscious about what they’re doing, but just because you have overlap in your target audience — say women over 50 — that doesn’t mean you have to be concerned. There are millions of people in your target market and your competitor is only going to have a handful or so in their event.

However, if your list is a close match, and you really feel that you’re vying for the same people, then it’s a good idea to reconsider your dates so that people can attend both events.

Or, you could consider the audacious idea of collaborating with that person and offer a special price for attendees to participate in both!

So when you’re scheduling your sales efforts, don’t worry too much about the calendar or the crowd or your competition, think about what your ideal client needs and you will find that your timing is perfect! Let us know your holiday sales-success stories below!

The following tip could mean the difference between being a sought-after speaker or someone who has a difficult time getting gigs.

When you speak, you’re often going to be on another speaker’s stage. Those speakers are looking for people who complement what they do, not compete with it.

For example, let’s say you cast a wide net. You teach people how to market on the Internet and through the mail and write their ezine and speak from the stage and sell one-on-one.

If you go out there with that market-your-business-everywhere-plan, while there will be stages happy to have you, your teaching is more likely to overlap with the host speaker — and you won’t get the gig.

However, if your talk is more specific, like mine — How to Boost Sales Using Irresistible Offers — you’ll be invited onto more stages, because you’ll be viewed as a complement to what they’re teaching, rather than competition.

The same applies to soft offers as well. The more niched you are, the more gigs you can get. For example, teaching how to communicate with your rebellious teen vs just how to communicate.

You can still teach your A-Z plan in other settings, such as your mastermind, but when you’re putting together your Signature Talk, think specific.

In an earlier blog I told you how to find out if you really can’t sell at an upcoming live event — or if your host just doesn’t want you to be salesy.

Let’s say your host says, “No, we really mean no order forms, no money exchange, you absolutely can’t sell at the event.”

What do you do?

You give, give, give and collect as many leads as possible.

Here’s what you give:

1. A free subscription to your ezine.
In smaller venues ask your host for the list or if you can put out a sign-in sheet to collect attendees’ names and email addresses. Then later, invite them to subscribe to your ezine.

That way, you’ll stay in touch with your ideal clients and can offer products and services to help them achieve their goals.

2. A prize through a drawing.
Collect attendees’ business cards in a fishbowl and raffle one of your products or services. If you’re giving away a prize, you have to describe it, right? So a drawing is a great opportunity to unabashedly promote your product or service.

3. A free teletraining or webinar.
At the live event, tell attendees there’s so much more you want to share than you have time for, and invite them to a free training you’re holding, ideally, that week. Collect their names and email addresses and, later, send out your invitation.

The beauty of that is that once they are on your free call or webinar they’re now on your campus, where you make the rules and thus can make your offer!

At your free teletraining, just use your Speak-to-Sell Signature Talk and make an Irresistible Offer they can’t refuse. Everybody wins!

Today I’m serving up a juicy tip for you to use on the spot whenever you run into a prospect. Use this and start booking more sessions right away!