Testimonials are great for granting credibility to you as the expert. The problem is that they are all about you, so while they deliver wonderful social proof about your work, they leave the prospective client who is reading them out of the equation.

You can enjoy the same amount of credibility by featuring the same client who gave you a testimonial as a case study. I like this option because it puts the attention on the successful client’s accomplishment and shows the prospect what’s possible from applying your work. Your audience will be much more engaged hearing a few good case studies where you walk through the major parts of your work that the successful client applied. You will still be seen as the trusted adviser and it will feel much better to our prospects to see you featuring a student instead of yourself.

No, I’m not talking about building a Web site.

I’m saying build your confidence by being ready to step on the stage tomorrow, and promoters, clients, and students will come.

When I did my very first main stage gig, I wasn’t one of the scheduled speakers. I was doing a break-out session.

But I was confident and ready with my Signature Talk and Irresistible Offer, so I said to the promoter, “If somebody doesn’t show up on the main stage over the next three days, I’m ready to step in.”

And guess what? The second day after dinner, the speaker couldn’t make it up the hill because of the weather, so they gave me his slot.

I did $10,000 of sales from the stage that night!

It was the first time I made that much money in a whole month, let alone in 90 minutes! As you may know, that was just the beginning.

And it’s not just me. I’ve had client after client confirm the power of the confidence that comes from being ready. It’s truly amazing how the Universe will respond when your Signature Talk and Irresistible Offers are ready-to-go!

I’m going to share my best secrets on how to state the price on your teleseminar preview call so your ideal clients are MORE than happy to pay it, how to overcome any resistance your ideal clients might be feeling to investing with you and what you MUST do if you want to triple your sales (the preview call is where the selling STARTS not ENDS).

I can’t wait to hear how you use these tips to increase your sales, you can share your comments just below in the comments.

I want you to imagine having a group of clients — whether it’s 5, 15 or 50 people. In this group are your ideal clients, and you get to work with them deeply.

These are clients who have invested in themselves at a high-level, which generally goes hand-in-hand with people who are going to do the work. They are going to take your expertise and use it to manifest something amazing in the world.

Would that feel incredible, or what?

Mentors, coaches, healers, authors, trainers — you are out there as messengers making a difference. And there’s nothing more satisfying than having a business where your expertise is used and appreciated.

So, the opportunity to work on a deeper level with your ideal clients is the first reason you want to offer your own mastermind, mentorship or high-end coaching program.

Now, I want you to imagine no more struggling, looking for new clients each and every month, and then worrying when you’re serving those new clients that now you’re not spending time on your pipeline, on prospecting. So you’re feasting now, but you know a famine is coming.

Having a mastermind or mentorship program that’s six months or a year-long that’s leveraged, because you’re training more than one person at a time, lets you just focus on the clients whose lives you’re meant to transform. Your attention is completely on them rather than half of it always on the famine that’s going to come if you’re not constantly prospecting.

That’s the second reason you want to have your own high-end coaching program — you can secure your income for a whole year. I call this Entrepreneurial Nirvana.

The third reason is the regular recurring income you can count on each and every month. Here’s how all of the above transformed my life. Imagine this happening to you!

In 2007, my husband was training to be a heart surgeon and not bringing in much income at all. That year I made $18,000.

The following year I made $130,000. It was a huge accomplishment, but I made the income mostly doing one-on-one work, and I was fried, working so much with two toddlers and my husband gone all the time.

In 2009 I reached Nirvana. My business skyrocketed to more than $2 million in sales. And one of the major, major factors for that leap was offering my own high-end mastermind program, and having a year to work deeply with my most committed clients to create more heart-centered superstars!

In 2010, now realizing the power of offering a high-end mentorship program, I leapt again to more than $4 million in sales. Last year followed suit. (Thank you, Lord!)

This is why I have become so passionate and an expert on the subject. There’s a real potential here to change your life, the life of your family and the life of your clients.

If you’d like to serve clients on a deeper level and literally secure a whole year’s income very quickly at the same time, find out more about Event Profit Secrets here.

No matter how you slice it, the #1 way to secure a year’s worth of amazing clients and notable income is by having your own event, big or small, and then offering your mastermind, mentorship or high-end coaching program.

Let us know your success with your mastermind, mentorship or high-end coaching program below.

To inspire on the spot action, you need to do two things.

First, your prospective client needs to be clear that there is a gap between where they are and where they want to be in a particular area of their life or business. It’s this gap that creates internal tension and it’s internal tension that inspires action.

The problem is that without a reason to take action now, they can falsely relieve the tension by putting the idea to take action on a “someday” to-do list.

So you have to ask yourself, what can I offer to inspire this person who is in the moment of seeing the gap between where they are and where they want to be to take action now?

The answer: Make an irresistible offer!

A good Irresistible Offer has a time limit, like today only and something special for the first people to act. What this does, is it gives the already interested prospect the little bump they need to say yes to themselves and move on the decision.

Our normal tendency is to hesitate and play it safe…think about it. Irresistible Offers serve your ideal clients because a whole new world becomes possible for them the minute they say YES!

Learn why testimonials don’t work, how to let your ideal clients know that you understand exactly what they’re going through (and believe me, this is KEY to building rapport with them) and the BEST way to get your ideal clients excited to invest with you.

What’s your biggest ah-ha from this video?

The #1 way to inspire on the spot action is to make an Irresistible Offer to an interested prospect.

Why do I say that? Because far to often, experts are attempting to make hot offers to cold prospects. You see, it doesn’t matter how wonderful your discounts or bonuses are if the prospect isn’t desirous of the outcome or transformation you are offering. For your prospects to move forward, they have to be hungry for the destination you are offering. It has to be a place they want to go. Otherwise, it doesnt matter how awesome the plane is. You can promise to take them on a Leer Jet, but if its not going where they crave to go, you may be surprised when they decline the ride.

On the other hand, if you take someone who is hot on the destination you are offering, and you then make that offer irresistible with a few great, relevant bonuses, some special pricing and last but not least, a “today only” limiter…my friends, now you’ve caused some internal tension to arise in that potential client and that is just what they need to bring themselves to a YES!

In this blog, I’ve been showing you how to find speaking engagements where you can offer your products and services in the back-of-the-room at the end of your talk. Now I’m going to tell you how to actually get one.

My #1 secret for getting the gig is to be prepared with the following five things before approaching a host.

You need all five in place, because if you’re scrambling to pull them together, the host may conclude that you’re not ready to speak on their stage.

So here are the 5 things that you need to prepare in advance:

1. A talk outline. In a brief opening paragraph plus three to five bullets, list what your talk covers and what the audience will learn. When the hosts ask for mine, I literally email it while we’re talking.

2. A professional photo in digital format. You also want to be able to email this right away.

3. A bio. In a punchy way, get your credibility down on paper so that they can see you’re ready and have experience that makes you a great choice to put on stage.

4. A leveraged offer. You need to be able to serve more people than you can handle one-on-one, so you need a teleseminar, a workshop, a group program of some kind to offer from the stage if you are going to sell from the stage.

5. Confidence. You’ve got to approach hosts with confidence. And what gives you confidence is having your Signature Talk, your Irresistible Offers and all of the above ready to go!

If you show up prepared with those 5 things, your host will be confident that you can step on their stage tomorrow and make both them and you look really good!

People ask me all the time, “Lisa, how do I find speaking gigs?”

There are many options out there, but one of the best — and easiest — is to mine the gold from every event you do speak at.

At those events — whether they’re live or teleseminars — there are three parties that you can network with to find out about other speaking engagements and even get booked on-the-spot.

And the beauty is, you don’t have to do any cold calling!

Here are 3 ways that you can turn your one speaking gig into many:

1. Talk to the host.
The host has just seen you in action, so, obviously, they’re a great resource for getting booked for an upcoming event. If that doesn’t work, see if they might know of other events or hosts for whom you would be a good fit.

2. Talk to the other speakers.
If you’re at an event with other speakers, you’re selling into the same target audience, so you can compare notes about where else you’ve each spoken, and give each other referrals and introductions.

This is a great way to find other gigs, because, generally, once a speaker has spoken somewhere, they’re not going to be back for a while. So whether you’re actual competitors or just speaking to the same audience, there’s nothing to lose — and everything to gain — by sharing referrals with each other.

3. Talk to the audience members.
The members of the audience are part of your ideal client base, so at a live event, network with them and find out what other events they attend and what online groups they subscribe to.

Those are the places where you would want to speak in order to reach that person as well as other members of your target market. Sometimes people can even give you the name of the person to talk to for the group or make a warm introduction for you.

These warm connections could easily get you a dozen leads that could lead to several actual gigs. And then, if you keep repeating this process, each of those gigs could lead to several more.

In fact, if all you did was work your warm connections for every event you spoke at, you could speak as often as you wanted to — and serve thousands along the way.

How have you turned one gig into many? Let me know below!

Promoters are looking for speakers who will make a deep and lasting difference for their audiences.

That’s why I say if you want to get the gig, you’ve got to emphasize in your talk title the unique outcome or transformation that you provide.

But what if you’re not sure what the outcome is? Or, you don’t know how to find the words for your title?

It’s actually pretty easy. Here’s my five-step process for creating your own hooky, outcome-laden title:

1. Identify one client (choose only one) who’s been a real success story for you. If you haven’t had any clients yet, choose someone whom you’ve helped, even though you weren’t paid.

2. Write down all of the exact results that client got from working with you. Did she lose six pounds in two weeks? Triple his income? Have better communication with her teenager?

3. Now, list the transformations that happened for that client as a result of those results. If she lost six pounds in two weeks, did her marriage improve because she felt better about herself? Did she get a raise at work because her self-confidence and energy were higher?

4. You now have a list that includes many words and phrases that are perfect for crafting your title. Underline the ones that resonate with you.

5. Now, put those words and phrases together until you find the gold — until you have a title that will thrill the promoters and pull in the crowds.