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One of the questions that I’m often asked is, “Why is it so hard to sell my own services?” I can relate. I was raised in corporate sales, and I could go out there for Pfizer, for Hewlett-Packard, and offer their services all day long. I even won awards for doing so. But I’ll never forget the first time I got in front of an audience to do my own signature talk, “Boost Sales Using Irresistible Offers.” I was sweating and shaking so much! Of course, I’ve come a long way since then, but offering your own products and, especially, your own services, really is one of the most vulnerable things you can do. The yes or no you get, which is impersonal when you’re working for someone else, suddenly feels personal. It feels as though ... More
It’s already difficult enough to go out on your own and run your own business versus just earning a paycheck. But, unfortunately, most entrepreneurs are compounding that difficulty with the choices that they’re making, or avoiding, about how they structure their business. To find out if you are making running your business harder than it has to be, ask yourself these five questions:
- Do you create a new presentation every time you have the opportunity to share your expertise, be it via a live presentation or virtually with a teleseminar or webinar?
- Are you constantly developing new products and programs so that you feel as though you have something new and important to offer?
- Do you try to hold on to the few clients that you have, creating upsells for them that are not
I’ve worked with a parenting coach, Linda Hatfield, on how to be a better mom, and she asked me a question that also has great relevance for you and your clients. She asked, “What are you doing for your children that they could be doing for themselves?” As I looked around, I saw that there were many things. For instance, my 6 and 9 year old can clean out their own bag packs, make their own snacks, even put away their own clothes. Those were all things that I had been hustling to do or having somebody else do. Now they’re empowered to do those things themselves, and it’s working out better for us all. As I saw the positive impact on my kids and myself, I realized that was a great question to ... More