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Is Hosting a Telesummit Right for You?

telesummit-right-for-you1.jpgThrough the magic of telesummits, brand-new and experienced entrepreneurs are adding hundreds and thousands of people to their lists, while becoming known as the de facto expert in their field. In fact, hosting a telesummit is one of the top, most economical list-building tools around. What exactly is a telesummit? A telesummit is a virtual event, where one host pulls together a collection of experts over a designated period of time and interviews them all on a specific topic, for free, while a virtual audience tunes in. How do you make money hosting a telesummit? After the free recordings play, usually for a 24- to 48-hour window, all of the opted-in guests are invited to purchase the series for a nominal fee. But the real money in telesummits is what you do with all the new leads after it’s over. You can offer strategy sessions and make one-on-one high-ticket sales or go directly into an online launch. The choice is yours; the possibilities are sky-high. So are you ready to host your own telesummit? Here are 3 ways to figure that ... More


Build Your List and Your Mojo Overnight

Email DistributionHosting your own telesummit is the number one way to make huge leaps in your list, your authority, and your reach, all while establishing powerful partnerships with other experts in your field. A telesummit is a virtual event that takes place over a period of time, where you, as the host, invite and interview a collection of experts on a topic that you choose, while a virtual audience tunes in. Hosting your own telesummit increases your mojo, because interviewing others places you at the top of the heap with top-level experts in your field. And when it comes to economically building your list, telesummits have no equal. Part of the deal is that your guests promote the telesummit to their own lists, and those people have to opt-in to your list in order to attend. Just think about it. If you interview 10 people who each have lists of 20,000, and even if only a tiny fraction opt in, you’re still adding thousands of people to your own list...overnight. If you’d like to ... More


Assume the Throne and Own Your Category Overnight

On the ThroneAt one point or another, most of us have experienced that feeling of wanting to be “discovered” for our area of expertise. We secretly hope that someday, someone is going to recognize our brilliance and tell the world about it. I have felt that way too, but finally realized that no one was coming to my door. If I wanted to be the go-to expert in my area, I’d have to assume the throne and crown myself. And so I did, eventually adopting the expert title, the Queen of Sales Conversion. Assuming the throne is not about ego. It’s about owning your gifts, that unique blessing that is yours. It’s about stepping up, declaring yourself the expert in your field...and so it is. One of my favorite ways to assume the throne is to be the one who interviews others in your field. This instantly increases your authority, because others suddenly see you as a leader in your area of expertise. In our industry interviewing others by phone or webinar is ... More


3 Secrets to Choosing a Beneficiary to Support with Your Business

CambodiaSoccerpic.pngIf you've been following me for a while, you know that I tithe 10% of my income to people, places, and institutions that feed me spiritually. Several years ago, I took tithing a step further at one of my events, by challenging myself and everyone in the audience to donate to the eWomen Network Foundation. To my surprise, we raised more than $120,000 in only three days! That was when I discovered the magic of “lift as you climb.” If you lift others as you're making strides in your own pursuits, you will actually climb higher and faster in whatever you’re working on...for many of us, that's our own business. That’s been proven to me over and over again as I've continued to enjoy my own exponential growth. And when you give your attendees the opportunity to give, you and they will experience it too. Giving at your event will enable them to get more, and then, guess what? That will inspire them to give themselves more of you and your teaching.

You'll climb higher and faster

... More


Small Event, Big Money

ConferencePeople often think that they need to have at least 100 attendees in order to consider their live event a success, but that’s just not so. I regularly see live events with only 12-18 people in the room, bringing in $50,000-$100,000. How do they do it? At the event, they simply offer an upsell of a six-month or year-long group coaching or mastermind program. One of the secrets for having your own small event gross big money is to fill it with clients who already know, like and trust you. Your ideal participants are clients who have invested highly in the past, but don’t overlook those who may not have invested a lot, but who have been following you for a while. It may be their time to take the plunge. To help fill the room, consider offering your daylong or weekend event as a bonus, and hold it at a favorite spa location, such as Miraval. Then you just need to come up with a next-level course for your attendees to invest in. The ... More


How to Build Your Own Tribe

Finding-Yr-Trible.pngAs I told you last time, it’s very powerful to find your own tribe -- that group of like-minded people around you, all vibrating in the same frequency. A group that is learning, growing and providing help and support while being invested with time, money and energy for a common purpose. Groups like that don’t usually happen without a leader, without someone who assumes the throne and says, "I’m going to set the direction here." So while finding your own tribe is amazing, even better is to build a tribe around you and your area of expertise. Why Do You Want to Build a Tribe? Building your own tribe is super satisfying and fun. It draws your best work out of you, gives you a place to teach and develop it, and allows you to make a big difference in people’s lives. The tribe that you build also becomes your community, so it enriches you. Plus, it’s super leveraged, so it’s very lucrative as well

Assume the throne and build your tribe around your expertise.

How to Build ... More


How to Get the Most from Any Training

Have you ever sat in a training that wasn’t quite your cup of tea? Maybe a friend or a spouse brought you to the event. Or, maybe you even paid for a program or event, but it wasn’t what you thought it would be or it just wasn’t ringing your bell. So you’re listening with your arms crossed, feeling bored or disgruntled, all the while missing a great opportunity. That’s right. It’s an opportunity. Because even though the speaker may have come from a different model than you’re used to, or the content isn’t a perfect fit, you can still get something out of it if you change your perspective. Instead of asking yourself “Does this fit?” or, worse, telling yourself, “This doesn’t fit.” It’s far better to by ask yourself how. “How does this fit?” When you ask yourself how, you open up possibility (as well as your mind) rather than shutting it down. Your open mind will see illuminations and connections that you definitely wouldn’t have seen otherwise. Assume that the speaker or training has something to offer you, and you ... More


The Power of Finding Your Tribe

Finding-Yr-Trible.pngWe were all just together for Ultimate Sales Bootcamp, and it was so magical, it got me thinking about the power of having a tribe. By that, I mean a group of like-minded people around us, vibrating in the same frequency, learning, growing and providing help and support. There are all types of tribes, but I’ve found that the most successful ones are invested. They’ve come together with an investment of time, money and energy for a common purpose. For instance, our Sales, Authenticity, and Success Mastermind (aka Sassy) tribe comes together for the purpose of making big money doing what we love and learning to sell without being salesy, all in a heart-centered way. So whether you’re just getting started or have been in business for years, here are three powerful ways that an invested group of like-minded tribemates could be there for you:

1. On the ground. This is everything from celebrating your wins to helping you with the strategies and tactics to create more wins. Think of the achievements that you have shared

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When It’s Okay and NOT Okay to Break the Rules

Recently, onstage, a client spent longer on her personal story than I recommend in my Speak-to-Sell Signature Talk formula. Although it felt right to her at the time, and she got great results, she still asked me if she did the right thing. I told her that you need to follow the rules in the beginning, because you want to learn the model, prove the model, and make sure that you know how to do it. But once you get the structure down, if you feel the urge to try something a bit different and see if it works, that’s perfectly fine. That’s when it’s okay to break the rules. What you don’t want to do is what I did last year. I took Clint Arthur's media class, where we all got a chance to pitch to 20 producers by Skype. He gave us very specific rules about what to say and what not to. Well, I got up there, and I broke the rules. I told one of the ladies from the biggest channel that her hair looked great, because ... More


Lock in Their Learning While They’re Having Fun

In our year-long Sales, Authenticity & Success Mastermind (aka Sassy) program, we do some sneaky things to make sure that our clients are getting the learning on a deep level while having fun. We have at least two live retreats each year in a beautiful resort location, and we do some very deep training so that these experts can learn how to sell without being salesy in any situation - from the stage, teleseminars, webinars. Then, to help them lock in their learning and bond as a tribe, all while having a blast, we do what we call a “Sassy activity.” One of my favorites so far was a chili cook-off, where we put everyone into teams, and after they made their chili, they had to use all of our sales training techniques to sell it to a panel of expert coaches and me. So they used their Irresistible Offer, their limiters, their on-the-spot close without being salesy. To inspire their best effort, we used reward. And one Sassy team of 10 went home with a beautiful trophy to proudly display, as ... More