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	<title>The Invisible Close &#124; Sales Nuggets &#187; Authentic Selling Secrets</title>
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		<title>How do you transition from content to close?</title>
		<link>http://www.theinvisibleclose.com/articles/how-do-you-transition-from-content-to-close/</link>
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		<pubDate>Sat, 06 Mar 2010 14:17:19 +0000</pubDate>
		<dc:creator>Lisa Sasevich</dc:creator>
				<category><![CDATA[Hot Stuff]]></category>
		<category><![CDATA[Authentic Selling Secrets]]></category>

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		<description><![CDATA[&#160; This is another important question I get asked a lot, which is why I&#8217;m going to be covering it in more detail during my free call on March 17. In the meantime, let&#8217;s get you started with a quick tip. Early in your talk, promise your audience you&#8217;re going to share as much as [...]]]></description>
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<td align="left" valign="top">This is another important question I get asked a lot, which is why I&#8217;m going to be covering it in more detail during my free call on March 17.</p>
<p>In the meantime, let&#8217;s get you started with a quick tip.</p>
<p>Early in your talk, promise your audience you&#8217;re going to share as much as you possibly can in the time you have. You&#8217;re going to give them real information and content they can take home and start implementing in their business or life right away. But, because your time is limited, you won&#8217;t be able to share all your tips and strategies, so you’ll give as much as you can now and also promise to share a way for them to get more!</p>
<p>Then, at the end of your talk, present your offer as you promised. It&#8217;s as simple as that – you&#8217;re fulfilling a promise, you&#8217;re not selling or closing.</p>
<p>By doing this, you&#8217;re actually building trust with your audience because you&#8217;re showing you fulfill your promises. You&#8217;re also being very real and authentic by being open and transparent with your talk. People REALLY appreciate that!</p>
<p>Like this tip? Then you&#8217;ll definitely want to be on my free call <strong>&#8220;Authentic Selling Secrets: How to be yourself, have fun and sell a ton on stages and teleseminars!&#8221;</strong> on March 17 where you&#8217;ll learn how to give, give, give…without giving away the store. I&#8217;ll be answering your questions and revealing a BIG AH-HA I recently had about what I REALLY did to sell over 7-figures speaking last year (and it’s the opposite of what you’ve likely been taught!)</p>
<p><a href="http://www.theinvisibleclose.com/bigmission" target="_blank">Sign up for the call here.</a></td>
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