When service professionals start working on crafting Irresistible Offers in hopes of closing more business, it’s very common for them to start thinking about giving discounts or giving away free products and services to entice prospects to buy. In other words, they start with the question, “What would make this offer Irresistible to my prospects?”

Allow me to offer a different perspective. Looking from the big picture, Irresistible Offers are a tool for growing company sales. Thus, wouldn’t it be wise to back up and start with the questions, “What are my sales goals?” In particular, “What are the areas of my business I would like to expand?”

Based on that, design offers that funnel new clients toward the areas you want to expand.

For example, if they come to you for a facial, and you have a new skincare line you would like sell more of, create an offer that gives them a Skincare Starter Kit ($49 Value) if they schedule and pay for a three facial package today.

Your goal of expanding skincare line sales is in action as you’ve opened the door to discussing ongoing product use at your next appointment, you secured three more prepaid facials which puts cash in your pocket and keeps your client dedicated to you, and your client enjoys the value you’ve added to his/her life by trying the Starter Kit. Everybody wins!

For 96 more ways to get results without being ’salesy’, or to learn more about Lisa, her products and consulting services, visit www.theinvisibleclose.com or stay tuned for next month’s Sales Nugget which answers the question, “How can I make a ‘Today Only’ offer without pressuring my prospects?”